
Our mission is simple.
We want start a nutrition revolution, making it easy for everyone to eat their 5-a-day.
WHY ARE WE DOING THIS?
Our food system is broken. From field to fork, it’s riddled with inequalities and waste.
We want to help fix it.
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Food Waste
A whopping 40% of food produced across the world in never eaten. Just 17% of this is at the consumer level, showing that this problem exists all the way along the supply chain.
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poor diet
Poor diet is the biggest contributor to early deaths worldwide. That's more than smoking. It's a cold, hard fact. It also costs the UK economy an estimated £74 billion every year.
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Inequalaties
We recognise it's hard for everyone to eat the WHO-recommended 5 portions of fruit & vegetables a day. Widening health inequalities in our society are due to the economic barriers that exist to eating well.

What are we doing?
To address this, we offer a fresh take on dried foods. We take perishable foods and give them a lifespan of years, by using clever technology developed by NASA. This technology efficiently dehydrates the plant via a process called sublimation, locking in all the nutrients. It takes just the water out and leaves all the plant's natural goodness in, so all of our products are 100% natural. Just the way nature intended! This offers an alternative to the commonly-used heat-dehydration method, that destroys much of the plant's nutrition and flavour. Not only does this cut food waste and nutrient waste, but also cuts waste in the supply chain which historically has generated unnecessary green-house gas emissions.
Sources
We love being nerdy! We've spent countless hours researching this. Some of our sources are below, but get in touch if you'd like to find out more.
WWF, Driven to Waste: Global Food Loss on Farms (2021).
Eurostat, How much fruit and vegetables do you eat daily? (2022).
United Nations, Resource Efficiency (2021).
Henry Dimbleby, National Food Strategy (2021).
Food & Drink Technology, Study highlights freeze drying benefits (2013).
U.S. Department of Agriculture, Food Waste and its Links to Greenhouse Gases and Climate Change (2022).
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Herbs & Spices
Forget everything you know about dried herbs and spices: our tasty products...
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Super-Powders
The ULTIMATE way to sneak more vegetables into your dish. Our nutrient-packed super-powders...
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Vegetables
Get instant access to a vegetable garden, in your kitchen cupboard! Experience bolder flavours...