Plants are powerful, and in their fresh form are packed full of nutritional goodness, rich flavours and vibrant colours. But fresh food isn't usually fresh for very long, there's nothing worse than a pile of soggy herbs in the fridge!

The traditionally dried ingredients that we all use aren't working hard enough to enhance our meals. Why? They're dehydrated using heat, which means the plants you're getting are stripped of their nutritional value and much of their flavour (think: those dusty dried herbs in your cupboard!).

That's where we came in! On a quest to find the best of both worlds (convenience and quality) we went on a journey to find the right technology to press pause on plant perishability, whilst also stopping any unnecessary nutrient and flavour waste in the process. Following countless hours of testing and research we found a super-smart solution that takes just the water out, and leaves everything else in: freeze-drying!

This advanced technology (developed by NASA... we promise it's not just for astronauts!) efficiently dehydrates plants, locking in their nutrients and giving them a lifespan of years. But, with just a splash of liquid they'll go right back to their original fresh state.

Bingo, we have our super ingredients!

We've used this technology to create 100% natural cooking ingredients that are: 

  • Nutrient-dense: locking-in around 99% of the plant’s nutritional value
  • Sensually superior: keeping the plant’s fresh colour, and maximum flavour profile
  • Convenient: gives you instant access to plant-power in your kitchen cupboard, with products that stay fresh for years
  • Planet-friendly: cuts food waste, nutrient waste and also cuts green-house gas emissions by reducing food being discarded in the supply chain.

We believe our super ingredients are changing that we way eat for the better, they're starting a nutrition revolution!


We love being nerdy! We've spent countless hours researching this. Some of our sources are below, but get in touch if you'd like to find out more.

WWF, Driven to Waste: Global Food Loss on Farms (2021).

Eurostat, How much fruit and vegetables do you eat daily? (2022).

United Nations, Resource Efficiency (2021).

Henry Dimbleby, National Food Strategy (2021).

Food & Drink Technology, Study highlights freeze drying benefits (2013).

U.S. Department of Agriculture, Food Waste and its Links to Greenhouse Gases and Climate Change (2022).