Our Founder Anna has always loved cooking - the way small ingredients transform a meal and the joy of getting flavour just right. But growing up on her family's Norfolk farm, she kept seeing the same problem: how quickly fresh ingredients fade once they leave the field. By the time they reach our plates, they’re often a pale version of their former glory. The ingredients that make food taste great are the first ones to fail. Wilted herbs. Sprouting garlic. Fresh flavour gone before it’s used. And don’t get her started on the soulless, tasteless dried alternatives.

While studying at Cambridge, Anna discovered a way to hold flavour at its best. Not improve it or replace it - just stop it disappearing before you get a chance to use it. That insight became JUX: whole ingredients, captured at peak flavour, ready whenever you need them.